Drive: The Surprising Truth About What Motivates Us

Daniel Pink (Autor) Publicado el 4 abril 2011 Normal (Libro) en inglés
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    Drive: The Surprising Truth About What Motivates Us
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    • Fecha de lanzamiento 04/04/2011
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    • According to Pink (A Whole New Mind), everything we think we know about what motivates us is wrong. He pits the latest scientific discoveries about the mind against the outmoded wisdom that claims people can only be motivated by the hope of gain and the fear of loss. Pink cites a dizzying number of studies revealing that carrot and stick can actually significantly reduce the ability of workers to produce creative solutions to problems. What motivates us once our basic survival needs are met is the ability to grow and... Ver más

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    SINOPSIS Drive: The Surprising Truth About What Motivates Us

    According to Pink (A Whole New Mind), everything we think we know about what motivates us is wrong. He pits the latest scientific discoveries about the mind against the outmoded wisdom that claims people can only be motivated by the hope of gain and the fear of loss. Pink cites a dizzying number of studies revealing that carrot and stick can actually significantly reduce the ability of workers to produce creative solutions to problems. What motivates us once our basic survival needs are met is the ability to grow and develop, to realize our fullest potential. Case studies of Google's 20 percent time (in which employees work on projects of their choosing one full day each week) and Best Buy's Results Only Work Environment (in which employees can work whenever and however they choose—as long as they meet specific goals) demonstrate growing endorsement for this approach. A series of appendixes include further reading and tips on applying this method to businesses, fitness and child-rearing. Drawing on research in psychology, economics and sociology, Pink's analysis—and new model—of motivation offers tremendous insight into our deepest nature.

    RESUMEN Drive: The Surprising Truth About What Motivates Us

    Volume 1 of the legendary How to Stay Motivated series - the most complete series on personal growth and success ever written!

    "The reality is that in order to win in life, you must plan to win, prepare to win, and then and only then can you expect to win.” Zig Ziglar

    True balanced success starts with becoming the right kind of person. Becoming the right kind of person begins with the input that you allow into your life. If you want to change your life, your future, your success, it starts with what you put into your mind. This program is packed with life-changing information that will help you transform your future!

    DetallesDrive: The Surprising Truth About What Motivates Us

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