The Vacuum Principle

Just as nature abhors a vacuum, markets rush to fill gaps—and those who spot these spaces first win big. Marketdefining innovations emerge not from creating something new, but from seeing what's missing.
The most valuable business skill is detecting opportunities hiding in plain sight—what Rajesh Srinivasan calls "The Vacuum Principle." Market creators like Walt Disney, Steve Jobs, and Jeff Bezos share this gift: seeing the world not just as it is, but as it could be.
Through research, Rajesh has decoded how visionaries uncover opportunities others miss. This isn't luck—it's a learnable system. Inside this book, you'll discover:
• The 5 types of market vacuums and a framework to spot them
• 7 cognitive frameworks of market creators
• Strategies to protect and scale market positions
The next breakthrough isn't about creating something new. It's about spotting the gaps that already exist in the market—the ones others fail to see.