MHR Enterprises

Marc Rudov, who's written three books on branding for CEOs, published Duped Again: Why Sophistry Worksto simplify a complex subject: why people lie and why they believe or accept lies. You'll be surprised at how easily you'll understand your life... Leer más

Written for CEOs and entrepreneurs, this powerful book explains how and why a brand (not a product or technology) establishes your company’s purpose and direction — and is, therefore, its destiny and ultimate bottom line. CEOs and entrepreneurs will... Leer más

Branding is ultimately the CEO's responsibility and #1 priority. The brand dictates a company's costs of sales, capital, and media. The goal of branding is to be unique, to stand out from the white-noise of me-too competition. Most CEOs allow their... Leer más

Branding, or external corporate messaging, will fail unless your internal stakeholders know, accept, and adopt that messaging. The only remedy is intrabranding: continuously selling and enforcing your corporate brand inside your enterprise. The... Leer más