Story Rules

When was the last time you faced a high-stakes communication moment?
Perhaps it was a critical client proposal, a key quarterly business review, a fund-raising pitch, a boardroom briefing, or a townhall talk to thousands of expectant employees.
In that moment, how did you do?
Did you seize the moment and engage your audience with clarity, energy, and trust? Did you inspire, influence, and lead with impact when it mattered most?
Or did your message get lost in dull statistics, technical jargon and abstract generalizations? And your audience left bored, confused, or unmoved . . .

If your answer was closer to the latter, this book is for you.

Story Rules provides 31 timeless storytelling techniques to help you:
- Be clear: Sharpen your messages, narratives, and visuals
- Be memorable: Capture attention with novelty, curiosity, relatability and vivid ‘show-don’t-tell’ examples
- Be inspiring: Connect emotionally and show relevance
- Be trusted: Establish common ground, showcase competence, and demonstrate integrity

Packed with over 300 compelling real-life examples from the world of business and beyond, this practical guide shows how successful leaders seize crucial communication moments—and win.

And now, it’s your turn. Make your story rule.