Communicating in a digital world

The speed of digital change in museums and art galleries soared with the advent of Covid-19 pandemic in 2020, engendering the rise of new solutions, trends, and opportunities. This book offers a structured perspective on how museums are evolving and reveals the effect that digital technologies have on the interaction between these institutions and customers and, above all, on younger generations. A digital mindset is the key to continuous improvement in the museum sector.